Aline Hamm
Broschiertes Buch

Two-sided Markets and Network Effects

Social Media Networks and the Opportunity for SMEs

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Bachelor Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, University of Applied Sciences Saarbrücken, language: English, abstract: This topic is gaining more and more relevance nowadays. Platforms are taking the business world by storm - especially Social Networks like Facebook, LinkedIn or Twitter offer a revolutionary kind of communication for several online customer groups, especially for businesses.The Internet Growth pushed the globalization to a great extent which leads to markets being more transparent and competitive....