Twilight of the Goods - Economies in the Shadow of Greed for Profit
Joerg Kraigher-Krainer
Broschiertes Buch

Twilight of the Goods - Economies in the Shadow of Greed for Profit

Translated from German by Ruth Pohlhammer

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A consumer behaviourist speaks out on the subject of consumer society. In his comprehensive pamphlet, Jörg Kraigher-Krainer, a trained marketer and economics professor, explains the difference between market economy and profit economy and the difference between marketing committed to the customer and marketing that is merely looking for new tricks to seduce customers and boost sales. His controversial theses are underpinned by numerous scientific studies-some of which are presented to a wider public for the first time in this book. Kraigher-Krainer appeals to industry to not only seek innovat...