Ron Kohavi, Diane Tang, Ya Xu

Broschiertes Buch

Trustworthy Online Controlled Experiments

A Practical Guide to A/B Testing

Beschreibung

This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.

Autor

Ron Kohavi is a Technical Fellow and corporate VP of Microsoft's Analysis and Experimentation, and was previously director of data mining and personalization at Amazon. He received his Ph.D. in Computer Science from Stanford University. His papers have over 40,000 citations and three of them are in the top 1,000 most-cited papers in Computer Science.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 288
• Erscheinungstermin: 2. April 2020
• Englisch
• Abmessung: 228mm x 155mm x 17mm
• Gewicht: 404g
• ISBN-13: 9781108724265
• ISBN-10: 1108724264
• Artikelnr.: 58306747