Paul Mugge, Haroon Abbu, Gerhard Gudergan

Gebundenes Buch

Trust

The Winning Formula for Digital Leaders. A Practical Guide for Companies Engaged in Digital Transformation

Beschreibung

This book is about, and for, digital leaders. The ability of these leaders to engender the trust of their employees allows them to accomplish digital transformation much faster and at much less cost to the organization.

Autor

Paul Mugge has 35 years in product development, global business strategy, and business innovation services at IBM and 15 years of researching and teaching innovation as the Executive Director of the Center for Innovation Management at NC State University.Paul Mugge has 35 years in product development, global business strategy, and business innovation services at IBM and 15 years of researching and teaching innovation as the Executive Director of the Center for Innovation Management at NC State University. It was through this experience that Mugge learned that more important than technology or product innovation is business model innovation. It, by far, is the hardest to copy-and the most important to establishing long-term growth. He captured these ideas-and the actual methods to perform business model innovation-in a book he co-authored with Dr. Stephen Markham, titled, Traversing the Valley of Death: A practical guide for corporate innovation leaders. Most importantly, Mugge spent his entire career - both at IBM and NC State University - listening and sharing what he has learned with scores of organizations that intend to separate themselves through innovation.

Produktdetails

• Verlag: Paul Mugge/Haroon Abbu
• Seitenzahl: 224
• Erscheinungstermin: 1. Februar 2021
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 502g
• ISBN-13: 9781736378427
• ISBN-10: 1736378422
• Artikelnr.: 61185826