D. Padua

Gebundenes Buch

Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

Beschreibung

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Autor

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-230-39124-6
• 2012 edition
• Seitenzahl: 231
• Erscheinungstermin: 31. Juli 2012
• Englisch
• Abmessung: 223mm x 144mm x 25mm
• Gewicht: 454g
• ISBN-13: 9780230391246
• ISBN-10: 0230391249
• Artikelnr.: 35056614