Trend Leader
How to Spot and Back Winning Ideas to Accelerate Your Career and Create a Better Future
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Do you know your future customer? Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade. Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends. Read this book to understand: * What trends are and how forward-looking businesses use them * The key skills and behaviours sha...
Do you know your future customer? Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade. Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends. Read this book to understand: * What trends are and how forward-looking businesses use them * The key skills and behaviours shared by trend leaders * The six principles of trend leadership that will supercharge your career * How trend leaders at the world's most recognised brands drive change * Your own trend leadership status and trajectory, based on our Trend Leader Assessment Tool
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