Transforming Analytics: The Product Mindset Playbook

Strategies for Data Teams to Drive Business Value

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In a world overflowing with dashboards, reports, and AI buzzwords, "Transforming Analytics: The Product Mindset Playbook" offers a refreshing and practical approach to making data matter. This book is a hands-on guide for analytics professionals who are tired of building things that don't get used. If you've ever launched a dashboard only to see usage drop or wonder whether your data work is driving any real decisions, this book is for you. At its heart is a powerful shift--from measuring success by outputs delivered to measuring it by outcomes achieved. Grounded in product management principles, "Transforming Analytics" introduces a five-part framework that walks you through every stage of the data product journey: - Identify the Right Problems - Design for Decision-Making - Build for Adoption - Measure What Matters - Evolve or Sunset Thoughtfully With more than 25 visual frameworks, this book brings the concepts to life--whether you're explaining Jobs-To-Be-Done, mapping product lifecycles, or evaluating adoption metrics. These visuals were designed to make complex topics simple and to serve as quick-reference tools in your day-to-day work. You'll also find role-based playbooks--so whether you're a data analyst, data engineer, product owner, or analytics leader, you'll discover clear next steps for applying product thinking in your specific context. From questions to ask stakeholders to metrics that matter, these guides help you act immediately and meaningfully. This is not a theory-heavy textbook or a dense academic read. Instead, it's written in a clear, conversational tone by a seasoned data and analytics leader with decades of experience building data products across both financial services and enterprise cloud software organizations. These cross-industry insights provide a pragmatic lens on how to drive adoption and value at scale--regardless of company size or maturity. Inside you'll learn how to: - Shift from project thinking to products thinking - Embed insights into business workflows, not just reports - Partner across roles to drive user-centric design - Use usage, adoption, and impact metrics to measure real success - Avoid common pitfalls like dashboard sprawl and "build-it-and-they-will-come" thinking Whether you're working on your first internal dashboard or leading an enterprise-wide data strategy, this playbook will help you deliver trusted, actionable, and adopted data products that fuel smarter decisions. In an era where data moves fast, and AI changes how decisions get made, product thinking isn't optional--it's essential.

Weniger Details

Sanjay Trivedi is a seasoned data and analytics leader with a passion for building transformative data products that empower organizations to make better, faster, and more strategic decisions. Over the past two decades, he has helped Fortune 500 companies and fast-growing enterprises alike adopt a product mindset to unlock the full value of their data. Sanjay currently serves as senior director of Advanced Analytics and AI at ServiceNow. He is responsible for reimagining how finance teams operate--by embedding AI, automation, and advanced analytics into core workflows. His team builds scalable data products that drive operational efficiency, elevate decision-making, and enable predictive, intelligent finance functions. Prior to ServiceNow, Sanjay held several leadership roles at Salesforce, most recently as senior director of data and analytics, where he led strategic data initiatives across finance, legal, security, and HR. His team developed high-impact solutions, including enterprise forecasting platforms, AI-powered analytics tools, and automation that collectively saved thousands of hours for engineering and business operations. Under his leadership, data products became essential decision-support tools with clear business value and broad adoption. Earlier in his career at Wells Fargo, Sanjay contributed to financial analytics efforts for a thirty-four-billion-dollar loan portfolio and a forty-billion-dollar deposit portfolio. He supported initiatives in sales analytics, customer segmentation, and forecasting that helped uncover significant cost savings and operational improvements. A servant leader at heart, Sanjay is known for building a high-performing, collaborative team that blends deep technical expertise with a strong sense of empathy and purpose. He has served on advisory boards for analytics programs at St. Mary's College of California and CSU Chico, shaping the next generation of data leaders. Throughout his career, Sanjay has seen the pitfalls of traditional analytics approaches--dashboards that go unused, siloed data strategies, and solutions that fail to drive action. These experiences inspired the frameworks and principles in this book: a practical, product-driven approach to turning into a real business impact.