Nalin Abeysekera

Broschiertes Buch

Transformational Leadership

- A journey to better customer relationship

Beschreibung

This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers.

Autor

Nalin Abeysekera (Comercializador Colegiado) es un Profesor Superior adscrito a la Universidad Abierta de Sri Lanka. Es el único Académico del Sistema Universitario Nacional que posee un título y un MBA en Marketing y Calificaciones Profesionales de MCIM(UK) y MSLIM. En 2008 ha ganado 3 medallas de oro por sus logros en el MBA de la Universidad de Colombo, Sri Lanka.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 140
• Erscheinungstermin: 28. Februar 2011
• Englisch
• Abmessung: 220mm x 150mm x 9mm
• Gewicht: 227g
• ISBN-13: 9783844310269
• ISBN-10: 3844310266
• Artikelnr.: 33181772