Towards Achieving CSR Global Standards in the 21st Century
Nurul Ain Mohd Hasan
Broschiertes Buch

Towards Achieving CSR Global Standards in the 21st Century

Public Relations Practitioners' Struggles and Challenges from Malaysian Perspectives

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The overarching aim of this book is to explore the current corporate social responsibility (CSR) best practices of Malaysian multinational corporations (MNCs). Specifically, CSR performance is measured against global best practice standards and the role given to public relations in CSR is investigated. This book explores links between CSR and public relations in the context of Malaysian organisations. Case studies are presented in the form of interview data to showcase the many struggles and challenges of Malaysian public relations practitioners. The case studies indicate Malaysian public rela...