Toward Integrative Corporate Citizenship
M. OrlitzkyD. Swanson
Broschiertes Buch

Toward Integrative Corporate Citizenship

Research Advances in Corporate Social Performance

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Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the importance of profits and other time-honored social values is both desirable and possible.