Broschiertes Buch

Tourism, Hospitality and Digital Transformation

Strategic Management Aspects

Herausgeber: Tajeddini, Kayhan; Merkle, Thorsten; Ratten, Vanessa

Beschreibung

Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

Autor

Kayhan Tajeddini is Professor of Strategic Management at Sheffield Hallam University, UK. Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia. Thorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.

Produktdetails

• Innovation and Technology Horizons
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 252
• Erscheinungstermin: 15. Oktober 2019
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 396g
• ISBN-13: 9780367150006
• ISBN-10: 036715000X
• Artikelnr.: 57999342