Jorg Dietzel

Broschiertes Buch

Touch

Building Your Brand in the Experience Economy

Beschreibung

The nature of experiences as a new form of commodity for businesses to trade in is taken stock of by "Create Connect Convince" author Jorg Dietzel.

Autor

Jörg Dietzel has worked in advertising, branding and communication for thirty years, half of them in Asia, both on the client- and agency-side. Highlights include building a global network for Audi based out of London, ran DDB China, opening DDB Berlin and looked after multinational clients for BBDO Asia based out of Hong Kong. Over the past few decades, he has worked with brands like Audi, FedEx, VISA, Kinderworld, SportsHub, MICA and many more. Based in Singapore again since January 2019, Jörg teaches Advertising and Strategic Brand Management at the Business School of Singapore Management University. He is also the author of Create Connect Convince - Fundamentals of Advertising, Branding and Communication (Marshall Cavendish Business, 2008).

Produktdetails

• Verlag: Marshall Cavendish International (Asia) Pte Ltd
• Seitenzahl: 152
• Erscheinungstermin: 15. Mai 2020
• Englisch
• Abmessung: 141mm x 215mm x 16mm
• Gewicht: 286g
• ISBN-13: 9789814868525
• ISBN-10: 9814868523
• Artikelnr.: 58528978