Toolbox Innovation Communication
Florian Hohenauer
Broschiertes Buch

Toolbox Innovation Communication

Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed

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This book offers a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increases profits. However, innovation also always entails uncertainty and provokes defensive reactions, which is why strong communication skills are needed to overcome internal and external hurdles. Successful innovation communication creates awareness and builds necessary knowledge among all key stakeholders. It is fast, flexible, and pragmatic, anticipates resistance, addresses possible negative impacts, and builds bridges to the future.Florian Hohe...