Today Show

Transforming Morning Television

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This is a history of the first 25 years of the groundbreaking program, The Today Show, from 1952–1977. The author looks at the aspects that contributed to Today’ssuccess—from the producers to the on air talent—and ultimately earnedita significant place in broadcast history. The book chronicles The Today Show’s original concept and the ways in which the producers transformed the show for more than two decades.