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To what extent is advertising language a 'Sondersprache'?

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Essay from the year 2016 in the subject German Studies - Linguistics, grade: 2,7, University College London, language: English, abstract: Advertising happens in a lot of areas of life, such as politics or charity, and it almost every time happens by means of a specific use of language. Exactly this specific use of the language in advertising will be the main focus of the following essay and we are going to ask if advertising language can be seen as a 'Sondersprache'. After providing a general definition of advertising and analysing its different techniques to influence peoples' behaviour, we w...