Ekaterina Walter

Gebundenes Buch

Think Like Zuck

The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg

Beschreibung

Examines the five principles behind Facebook's meteoric rise, presented in actionable lessons anyone can apply - in any organization, in any industry. This book reveals the five "P's of Facebook's success: passion; purpose; people; product; and partnerships.

Autor

Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

Produktdetails

• The Way of the Business Hack
• Verlag: McGraw-Hill Professional
• Seitenzahl: 224
• Erscheinungstermin: 8. Januar 2013
• Englisch
• Abmessung: 236mm x 154mm x 30mm
• Gewicht: 470g
• ISBN-13: 9780071809498
• ISBN-10: 007180949X
• Artikelnr.: 36264470

Rezensionen

" Think Like Zuck is a book for anyone that wants to become a better leader. The basic keys to success apply to motivated, creative employees as much as they apply to entrepreneurs. If you are looking for a book to start your new year off with inspiration, this is the one you should pick up." Search Engine Journal 20130118