Think Like A Designer, Don't Act Like One
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Think Like A Designer, Don't Act Like One givesyou 75 inspiring, educational and sometimeshilarious insights into the adventurous minds ofdesigners. The insights give every professionaltools to apply in their own innovation processes.Learn from the inimitable reasons the designershave for designing their creations or just enjoy theexplanations about designs around us, even theones that are often perceived as a failure (e.g. theFiat MuItipla).The author harvested not only from his own experiencebut also listened to what famous designersand architects had to say about the design profession.It is...
Think Like A Designer, Don't Act Like One givesyou 75 inspiring, educational and sometimeshilarious insights into the adventurous minds ofdesigners. The insights give every professionaltools to apply in their own innovation processes.Learn from the inimitable reasons the designershave for designing their creations or just enjoy theexplanations about designs around us, even theones that are often perceived as a failure (e.g. theFiat MuItipla).The author harvested not only from his own experiencebut also listened to what famous designersand architects had to say about the design profession.It is a book about the mentality of peoplewho creates products that which continuouslyhave a big impact on our daily lives. But pleaseremember: even a designer is only human...
