Kevin Evers

Buch mit Leinen-Einband

There's Nothing Like This

The Strategic Genius of Taylor Swift

Beschreibung

Featured in Rolling Stone, People Magazine, US Weekly, USA Today, The Financial Times, and more

"Part tell-all book and part how-to guide, The Strategic Genius of Taylor Swift offers music fans and Swifties alike a chance to learn from one of the biggest pop stars of all time." - Rolling Stone

Named one of "Thirty books we're excited to read in the first half of 2025" by The Sydney Morning Herald

Named to the Financial Times "What to Read in 2025" list

A smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenomenon.

Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers.

But how exactly has she managed to scale her success-multiple times-while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision? And how has she managed to master the constant disruption in the music business that has made it so hard for others to adapt and endure?

In There's Nothing Like This, Kevin Evers, a senior editor at Harvard Business Review, answers these questions in riveting detail. With the same thoughtful analysis usually devoted to iconic founders, game-changing innovators, and pioneering brands, Evers chronicles the business and creative decisions that have defined each phase of Swift's career.

Mixing business and art, analysis and narrative, and pulling from research in innovation, creativity, psychology, and strategy, There's Nothing Like This presents Swift as the modern and multidimensional superstar that she is-a songwriting savant and a strategic genius.

Swift's fans will see their icon from a fresh perspective. Others will gain more than a measure of admiration for her ability to stay at the top of her game. And everyone will come away understanding why, even after two decades, Swift keeps winning.

Autor

Kevin Evers is a senior editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success.

Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 304
• Erscheinungstermin: 8. April 2025
• Englisch
• Abmessung: 247mm x 167mm x 30mm
• Gewicht: 509g
• ISBN-13: 9798892790178
• Artikelnr.: 71599780

Rezensionen

"...his synthesis of original research, business analysis, and previous interviews to explore Swift's position at the nexus of business, innovation, and creativity is excellent." - Library Journal

"For Swifties, this book incorporates a deep well of fascinating stories about her career. But for marketers and business leaders, there are nine principles she embodies that should be foundational to every marketing plan. From owning the narrative to creating immersive experiences, Swift has created a playbook that is a goldmine for CMOs looking to build lasting relationships with customers and drive brand loyalty." - CMSWire

"I've always admired gifted entrepreneurs who aren't degreed but nevertheless possess

preternatural business abilities. That's why I enjoyed There's Nothing Like This: The Strategic Genius of Taylor Swift, the incredible absorbing new book by Harvard Business Review Editor Kevin Evers." - Boston Business Journal

Named one of "The Next Big Idea Club's April 2025 Must-Read Books"

"The sharp analysis of Swift's branding and financial dealings reveals how a canny business sense is as integral to stardom as artistic talent. It's a unique take on the ubiquitous musician." - Publisher's Weekly

Advance Praise for There's Nothing Like This:

"Absolutely terrific, and riveting to read. This is a phenomenal story, and it's full of implications for business, culture, and even politics. A standing ovation for Taylor Swift for her huge success-and another one for Kevin Evers for this wonderful book." - Cass R. Sunstein, coauthor, Nudge; author, How to Become Famous

"Thirty-plus years of studying achievement and influence have taught me that winners rarely know why they win. They think they know, but the truth is that a lot of it comes down to good instincts. Which is why someone like Taylor Swift needs someone like Kevin Evers, who brings mesmerizing research and insights to his fantastic retelling of Swift's extraordinary story." - Heidi Grant, author, Nine Things Successful People Do Differently

"Packed with fascinating stories and insights, There's Nothing Like This shows how Swift has made a signature of constantly reinventing herself while also remaining quintessentially authentic. The book reveals how stretching beyond your core identity is the secret to lasting career success." - Herminia Ibarra, professor, London Business School; author, Act Like a Leader, Think Like a Leader and Working Identity

"We couldn't put this book down. Kevin Evers introduced us to the sides of Swift we didn't know-category disruptor, fearless innovator, visionary leader-and explained her astonishing cultural and economic rise with unprecedented rigor." - Frances Frei and Anne Morriss, bestselling authors, Move Fast & Fix Things; hosts of the podcast Fixable