Kevin Evers
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There's Nothing Like This

The Strategic Genius of Taylor Swift

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Featured in Rolling Stone, People Magazine, US Weekly, USA Today, The Financial Times, and more"Part tell-all book and part how-to guide, The Strategic Genius of Taylor Swift offers music fans and Swifties alike a chance to learn from one of the biggest pop stars of all time." - Rolling StoneNamed one of "Thirty books we're excited to read in the first half of 2025" by The Sydney Morning HeraldNamed to the Financial Times "What to Read in 2025" listA smart, page-turning exploration of the business and creative decisions that transformed Taylor Swift into an unprecedented modern cultural phenom...