Broschiertes Buch

Theories and Practices in Tourism, Marketing and Management

Beschreibung

This book, "Theories and Practices in Tourism, Marketing and Management," is a testament to rigorous scientific inquiry in the realm of tourism and hotel management. It serves as an essential reference for scholars and industry leaders engaged in cutting-edge research and practical applications within these domains. With a focus on the dynamic intersections of tourism, marketing, and management, this volume highlights critical issues and contemporary challenges. It seeks to bridge theoretical nsights with practical solutions, offering a comprehensive perspective enriched by he latest advancements in international literature and research.

Autor

I¿rfan Yaz¿c¿og¿lu is a Professor at Ankara Hac¿ Bayram Veli University, Faculty of Tourism. His main research interests are tourism management, gastronomy and hotel management. He can be contacted at: [e-mail] Alper Is¿¿n is an Associate Professor at Izmir Katip Çelebi University, Faculty of Tourism. His main research interests are tourism management, gastronomy and hotel management. He can be contacted at: [e-mail] Özgür Yayla is an Associate Professor at the Manavgat Tourism Faculty, AkdenizUniversity, Turkey. His primary research interests include recreational activities, service quality, tourist behaviour, and destination marketing. He can be contacted at: [e-mail] Yener Og¿an has been working at Artvin Çoruh University, Faculty of Tourism, Department of Gastronomy and Culinary Arts, and is also the head of the department. His research focuses on various gastronomy, including local cuisine, gastronomic experiences, culinary education, Turkish cuisine, hygiene and sanitation, gastronomic products, food waste, professional kitchens, and Artvin cuisine. Eren Yalç¿n is a Research Assistant at Selçuk University, Faculty of Tourism. His main research interests are gastronomy and nutrition. He can be contacted at: [e-mail]

Produktdetails

• Verlag: Peter Lang
• Artikelnr. des Verlages: 292510
• 1. Auflage
• Seitenzahl: 432
• Erscheinungstermin: 10. Dezember 2024
• Englisch
• Abmessung: 210mm x 148mm x 24mm
• Gewicht: 556g
• ISBN-13: 9783631925102
• ISBN-10: 3631925107
• Artikelnr.: 71981739