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The Zero Dollar Car: How the Revolution in Big Data Will Change Your Life
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Car Today, House Tomorrow. Be Change Ready. Take a look at the sensors in your car - the microphone for hands-free phone conversations, for instance. The information they collect is extraordinarily valuable for companies that want to know more about you, and about people like you. In fact, these companies may be willing to trade money for that data and drastically reduce the cost of buying your car. In The Zero Dollar Car, author John Ellis gives us an insider's account of how Big Data is poised to transform the auto business and will do the same in other sectors. This is the the story of a ma...
Car Today, House Tomorrow. Be Change Ready. Take a look at the sensors in your car - the microphone for hands-free phone conversations, for instance. The information they collect is extraordinarily valuable for companies that want to know more about you, and about people like you. In fact, these companies may be willing to trade money for that data and drastically reduce the cost of buying your car. In The Zero Dollar Car, author John Ellis gives us an insider's account of how Big Data is poised to transform the auto business and will do the same in other sectors. This is the the story of a maverick at the cusp of a profound change that will shake up the business of cars, appliances, homes and most other things we buy today. In The Zero Dollar Car, Ellis shows the power of software and open source and how they will forever change the transportation world. --Jim Zemlin, Executive Director, Linux Foundation