The world view of tour guides: a grounded theory study
Areej Shabib Aloudat
Broschiertes Buch

The world view of tour guides: a grounded theory study

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Tour guides have been described as 'key frontline players in the tourism industry, who through their knowledge and interpretation of a destination's attractions and culture, and their communication and service skills, have the ability to transform the tourist's visit from a tour into an experience (Ap and Wong, 2001: 551). However, despite the considerable functions the tour guides perform in the tourism system, they are relatively neglected in tourism research. To date scholars have observed the poor coverage research and have noted to the need for further research to advance the knowledge on...