The Why Whisperer

Originally from the Netherlands, Hans Lagerweij holds an MBA degree from Erasmus University Rotterdam and an MA degree in Brand Management. His early career foundation was built in brand activation, development, and sales roles within the packaged consumer goods industry. He then transitioned to the travel and tourism sector, where he has a proven track record of leading, turning around, and growing businesses. His experience includes working as the CEO and President at Quark Expeditions and Victory Cruise Lines, leading international businesses for Albatros Travel, and serving as a Senior Vice President at Four Seasons. Hans now leads Flying Dutchman Consultancy, focusing on growth strategies. He is also a trustee of the Safer Tourism Foundation and a board advisor for several startups.