Jean-Marie Dru

Gebundenes Buch

The Ways to New

15 Paths to Disruptive Innovation

Beschreibung

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth.

Autor

About the Author JEAN-MARIE DRU is Chairman of the TBWA Agency Network, a top 10 ranked global advertising network, and the inventor of TBWA's landmark 1992 DISRUPTION® method for developing business-changing ideas. He has authored four books on advertising and marketing including Disruption and Beyond Disruption, both published by Wiley. Jean-Marie Dru is also Chairman of the French Academy of Medicine Foundation and Chairman of Unicef France.

Produktdetails

• Verlag: John Wiley & Sons Inc
• Seitenzahl: 208
• Erscheinungstermin: 7. Dezember 2015
• Englisch
• Abmessung: 235mm x 157mm x 16mm
• Gewicht: 434g
• ISBN-13: 9781119167976
• ISBN-10: 1119167973
• Artikelnr.: 43225743