The virtuous circle of collective responsibility

The virtuous circle of collective responsibility

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In this work, I present CSR as an effective management tool for creating innovation and better controlling risks, in order to guarantee a company's long-term future. I base my analyses on successful business models in Africa and Europe. Secondly, as a collective responsibility that gives everyone a considerable advantage, contrary to many ideas perceived by some, who see it as a kind of atonement for companies' various blunders, or as a way of enhancing their brand image through communication slogans referring to respect for the environment, for example. It has to be said that this concept is ...