Christian Artmann
Broschiertes Buch

The Value of Information Updating in New Product Development

Versandkostenfrei!
Versandfertig in 1-2 Wochen
39,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
20 °P sammeln!
Managing uncertainty in new product development projects for improved valuation and decision making is one of the most complex and challenging problems in operations management. It is important for any corporation depending on the success of new products and innovations. This work shows how uncertainty can be handled and partly resolved by conducting an information update during the development process. It is one of the first comprehensive models that combine statistical decision theory in form of Bayesian analysis with a real options framework for projects exposed to different sources of unce...