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Broschiertes Buch

The Use of Creativity and Systematic Innovation within the Product Life Cycle

From the Perspective of Product Management

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Bachelor Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: Gut, Campus02 University of Applied Sciences Graz (Innovationsmanagement), language: English, abstract: The management of products is an essential requirement for successful organisations. Strategically coordinated activities for upgrading products, broadening of the range of goods by variants, developing follow-up models and enhanced products are creating the best premises to continually use resources of the organisation. These activities require profound studies of the mar...