David Ogilvy

Broschiertes Buch

The Unpublished David Ogilvy

Beschreibung

The private insights of the bestselling 'Father of Advertising', David Ogilvy

Autor

David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths, working as a chef at the Majestic in Paris Ritz, an AGA salesman and a farmer. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.

Produktdetails

• Verlag: Profile Books Ltd
• Main
• Seitenzahl: 208
• Erscheinungstermin: 6. Dezember 2012
• Englisch
• Abmessung: 213mm x 134mm x 17mm
• Gewicht: 214g
• ISBN-13: 9781781250877
• ISBN-10: 1781250871
• Artikelnr.: 36107724