John O'Shaughnessy, Nicholas O'Shaughnessy

Gebundenes Buch

The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Beschreibung

This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.

Autor

John O'Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York. Nicholas O'Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 154
• Erscheinungstermin: 8. November 2007
• Englisch
• Abmessung: 240mm x 161mm x 13mm
• Gewicht: 402g
• ISBN-13: 9780415773232
• ISBN-10: 0415773237
• Artikelnr.: 31300698