Tom Hogan (Tom Hogan), Carol Broadbent (Carol Broadbent)

Broschiertes Buch

The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors

Beschreibung

The Ultimate Start-Up Guide offers practical advice, insights, lessons, and best practices from the world of start-ups, including: Strategies for hiring and building your team, culture, and values; How to pitch your company, secure funding, and distribute equity; Best practices in launching your business; How venture capitalist investors think, evaluate new companies, and advise entrepreneurs; War stories and red flags from top VC partners and entrepreneurs.

Autor

Tom Hogan and Carol Broadbent founded Crowded Ocean, Silicon Valley's top marketing firm for start-ups, in 2008. Hogan has more than 25 years of marketing experience, including roles as vice president of marketing at Oracle, Borland, Lucent, and VitalSigns Software. As Oracle's original creative director, he managed the global advertising, direct marketing, seminar/trade show, and creative departments. Hogan lives in Los Gatos, California.

Produktdetails

• Verlag: Red Wheel/Weiser
• Seitenzahl: 224
• Erscheinungstermin: 23. Januar 2017
• Englisch
• Abmessung: 228mm x 151mm x 17mm
• Gewicht: 364g
• ISBN-13: 9781632650733
• ISBN-10: 1632650738
• Artikelnr.: 44889896