Charles McMillan (Schulich School of Business, York University, Tor

Broschiertes Buch

The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

Beschreibung

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

Produktdetails

• Elements in Reinventing Capitalism
• Verlag: Cambridge University Press
• Seitenzahl: 100
• Erscheinungstermin: 11. November 2024
• Englisch
• Abmessung: 229mm x 152mm x 6mm
• Gewicht: 162g
• ISBN-13: 9781009394727
• ISBN-10: 100939472X
• Artikelnr.: 70891721