The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
Charles McMillan
Gebundenes Buch

The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline

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This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.