Vivien Barth
Broschiertes Buch

The TOWS matrix in strategy work. Usage, experience and usefulness

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Essay from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Portsmouth, language: English, abstract: This essay focuses on the role of the TOWS matrix in strategy work. The purpose of this perspective is to reflect upon the usage, experience and usefulness of using the TOWS (Threats, Opportunities, Weaknesses, Strengths) matrix based on personal impressions and experience made as a strategy consultant working on a strategic project for Nike's footwear segment in the USA. A TOWS matrix was created for the presentation. The ke...