The Timeless Principles of Successful Business Strategy
Eric Viardot
Broschiertes Buch

The Timeless Principles of Successful Business Strategy

Corporate Sustainability as the New Driving Force

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While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years or more. They provide the ma...