?Peter Cohan has managed to look beyond the trAnds and fads thatsteer so many consultants and business observers and capture afundamental fact: Understanding your customers and quicklyresponding to their changing needs with real value is the mostessential ingredient of long-term business success. Nowhere is thismore evident today than among the companies that have becomeleaders in our most technology-intensive industries. The TechnologyLeaders explores the reasons these companies have risen above thecrowd in the world's most intensely competitive markets.? --MichaelC. Ruettgers, president and CEO, EMC Corporation
?Hey, business executives! Wake up! Stop the off-site planningmeetings, tear up the strategic plan, and buy everyone in
yourcompany a copy of this book. With Cohan's crisp description of the?success cycle' and his cold slap-in-the-face reality of ?bettingunder uncertainty,' you'll rethink every decision after you putdown this page-turner.? --Kevin R. Compton, general partner,Kleiner Perkins Caufield & Byers
?With a forceful and engaging style, Cohan describes what makestechnology companies like Hewlett-Packard so successful. The bookis full of practical insights illustrated with fresh examples. Anyexecutive aspiring to market leadership should read The TechnologyLeaders.? --Dean O. Morton, retired executive vice president, COOand director, Hewlett Packard Company
?Peter Cohan has created a powerful tool for anyone working in thearena of creating great products from technology. By carefullydissecting the approaches taken by a wide series of strong andsuccessful companies, he has distilled a great deal of usefulwisdom. I enthusiastically recommAnd this new addition to theentrepreneurial literature.? --Robert J. Saldich, former presidentand CEO, Raychem Corporation
?Peter Cohan is an outstanding manager with a keen eye for value.His book gets behind the numbers of some of America's mostprofitable high-tech companies. With a clear and engaging style, hepresents a framework that investors can use to pan for gold intoday's flood of high-tech investment opportunities. If you want topick tomorrow's winners, read this book!? --Peter S. Laino,director of development, K-III Communications Corporation
