Johannes Köck
Broschiertes Buch

The Technology Acceptance Model (TAM). An Overview

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Document from the year 2014 in the subject Engineering - Communication Technology, grade: 1,3, Friedrich-Alexander University Erlangen-Nuremberg, course: Managing Information Technology, language: English, abstract: The Technology Acceptance Model (TAM) is an information systems theory. This model was developed by Fred Davis in his dissertation which was published in 1989. Since then, this model has spread to one of the most cited models in the context of technology diffusion (Kotrík). User acceptance of technology has been a vital area of studies for two decades now. Many models do predict t...