The Tao of User Experience
Robert Hoekman Jr
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The Tao of User Experience

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The Tao of User Experience is a collection of 96 tenets of User Experience as a profession, a goal, and an idea. It's the culmination of everything I've learned, all the things I find myself wanting to teach junior designers, to CEOs, to programmers, and anyone else who needs UX advice. I believe it's the most important thing I've ever written on User Experience. Read a sample at http://rhjr.net/s/tao/sample. === Robert Hoekman, Jr, is the author of Designing the Obvious, Designing the Moment, and Web Anatomy (New Riders). He's worked with Adobe, Automattic, Seth Godin, and countless others, a...