The Sustaincup product as a sustainability brand

The Sustaincup product as a sustainability brand

Brand management at music festivals

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The report characterises research into the supply of products for drinking at large-scale events, especially music festivals. The possibilities of these products as functional resources and marks of socio-environmental sustainability are considered. The research carried out was characterised as an exploratory study, aimed at identifying and selecting research sources, as well as descriptive, because it describes and critically considers the range of products studied, with regard to their use or improvement as sustainability brands. A study involving management and production in the field of de...