The Subjective Side of Strategy Making
T. K. Das
Gebundenes Buch

The Subjective Side of Strategy Making

Future Orientations and Perceptions of Executives

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This book proposes a conception of the corporate strategy making process that recognizes the individual strategy maker as a center-stage corporate actor. This individual-centered view of the stategy making process is needed in order to better understand the interplay between objective factors and the subjective perceptions and values of strategy makers. Using a large sample of executives working in two of the ten largest U.S. commercial banks, Das examines empirically the dynamics of two critical aspects of the role of individual strategy makers: future orientation and perceptions of the strat...