The Strategic Marketer's Toolkit
8 Skills for Modern Marketing Strategy
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Erscheint vorauss. 27. Oktober 2026
58,99 €
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Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to implement strategy, optimize decision-making and build organizational credibility. Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Drawing on real-world examples from companies i...
Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to implement strategy, optimize decision-making and build organizational credibility. Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Drawing on real-world examples from companies including Stanley Black & Decker, Nestlé, Capital One and Atlassian, it shows how to apply strategic principles that drive both professional and commercial advancement. You'll learn how to: - Develop strategic thinking and communicate effectively with senior stakeholders - Apply proven frameworks to align marketing with business strategy and KPIs - Implement systems for collaboration, influence and decision-making across functions - Optimize measurement to demonstrate marketing's impact and credibility >Combining insight, structure and real-world application, The Strategic Marketer's Toolkit equips ambitious professionals to step up, deliver results and position themselves as trusted strategic leaders within their organization. Themes include: marketing strategy, leadership development, stakeholder alignment, strategic communication, performance measurement, cross-functional collaboration
