The Strategic Management of Information Systems
Joe PeppardJohn Ward
Broschiertes Buch

The Strategic Management of Information Systems

Building a Digital Strategy

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_ A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy._ Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management._ Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strat...