The Spirit of Capitalism According to the Michelin Company
Corine Védrine
Broschiertes Buch

The Spirit of Capitalism According to the Michelin Company

Anthropology of an Industrial Myth

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The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin-not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company's entrepreneurial mythos, the so-called "Michelin spirit." Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of the...