Gebundenes Buch

The Soft Power of Construction Contracting Organisations

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Across the AEC industry, the non-technical skills possessed by organisations are key to their overall performance. In this study, the particular importance of optimising the so-called "soft power" of organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored. The internationally conducted research behind this book will provide readers with new insights into effective management, fr...