Eva Lena Richter
Broschiertes Buch

The social norms theory from the perspective of non-violent communication

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Seminar paper from the year 2017 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1,3, University of Cologne, course: Adv. Seminar in Corporate Development and Business Ethics, language: English, abstract: The social norms approach has been used as a foundation for various studies mainly around the prevention of youth risk behaviour and encouragement of pro-social behaviour. The approach is seen as a useful tool to explain human behaviour and actively initiate behavioural changes.This paper sheds light on the social norms approach from a different perspective, name...