Tony Kelso

Gebundenes Buch

Social Impact of Advertising

Confessions of an (Ex-)Advertising Man

Beschreibung

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

Autor

Tony Kelso is associate professor of media and the chair of the Mass Communication Department at Iona College. He is coauthor of Encyclopedia of Politics, the Media, and Popular Culture and coeditor of Mosh the Polls: Youth Voters, Popular Culture, and Democratic Engagement. In his former extensive career, he worked as a professional advertising copywriter/producer.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 312
• Erscheinungstermin: 14. September 2018
• Englisch
• Abmessung: 260mm x 183mm x 21mm
• Gewicht: 785g
• ISBN-13: 9781538101131
• ISBN-10: 1538101130
• Artikelnr.: 52412919