James H Wittebols

Gebundenes Buch

The Soap Opera Paradigm

Television Programming and Corporate Priorities

Beschreibung

The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes.

Autor

James H. Wittebols is professor of communication studies at the University of Windsor, Ontario, Canada.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 231
• Erscheinungstermin: 1. Oktober 2004
• Englisch
• Abmessung: 235mm x 158mm x 19mm
• Gewicht: 431g
• ISBN-13: 9780742520011
• ISBN-10: 0742520013
• Artikelnr.: 21372862