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This work offers a theory for why some innovations take hold in the market and why others don`t and explores the implications for strategy. It shows stategists how to position their innovation to win, even with successful competitors, and how to manage the risks in bringing an innovation to market.

Produktbeschreibung
This work offers a theory for why some innovations take hold in the market and why others don`t and explores the implications for strategy. It shows stategists how to position their innovation to win, even with successful competitors, and how to manage the risks in bringing an innovation to market.
Autorenporträt
Bhaskar Chakravorti is a partner in the global strategy practice at Monitor Group in Cambridge, MA.