The Single Market Programme as a Stimulus to Change

The Single Market Programme as a Stimulus to Change

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A comparison of British and German industries' reaction to the opportunities and threats offered by the Single European Market (SEM) is presented here. The book outlines the effect that the SEM was expected to have on the two countries and contrasts this with actual progress, based on published data and a detailed study of four industries: retailing, pharmaceuticals, insurance and machine tools. It shows that while indeed the single European market has had an impact, many measures have had a far weaker effect than expected. The existence of other barriers not tackled by the SEM programme - wea...