The Science of Customer Connections - Karrh, Jim (Jim Karrh)
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"The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business"--

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Produktbeschreibung
"The vast majority of word-of-mouth happens offline, in everyday conversations. This book offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business"--
Autorenporträt
Jim Karrh, PhD uses his expertise in marketing communications and buyer behavior to help thousands of professionals talk about their businesses more effectively. He has received national and international awards as a researcher, corporate marketing leader, teacher, and columnist. He is also a professional speaker, consultant, and host of The Manage Your Message Podcast. He lives with his wife and children in Little Rock, Arkansas.