Gebundenes Buch

The Routledge Handbook of Service Research Insights and Ideas

Beschreibung

This volume offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world's leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design.

Autor

Eileen Bridges is a Professor of Marketing at Kent State University, USA. She received her PhD from Northwestern University, USA. Her research interests include customer expectations, technology-based products, and services. She previously served on the faculty at Rice University, USA, and as Editor-in-Chief of the Service Industries Journal. Kendra Fowler is an Associate Professor of Marketing at Youngstown State University, USA. She received her PhD from Kent State University, USA. Her research interests include services, retailing, and advertising.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 542
• Erscheinungstermin: 16. April 2020
• Englisch
• Abmessung: 260mm x 183mm x 33mm
• Gewicht: 1202g
• ISBN-13: 9780815372530
• ISBN-10: 0815372531
• Artikelnr.: 70355873