Broschiertes Buch

The Routledge Companion to Advertising and Promotional Culture

Beschreibung

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

Autor

Emily West is a professor of communication at the University of Massachusetts Amherst. Her research focuses on promotion, technology, and culture. She is the author of Buy Now: How Amazon Branded Convenience and Normalized Monopoly (2022) and co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (2013). Her research has appeared in journals including Surveillance & Society, International Journal of Communication, and Journal of Consumer Culture. Matthew P. McAllister is a professor of communications and WGSS at Penn State. His research focuses on political economy of media and critiques of commercial and popular culture. He is the co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (with Emily West, 2013) and The Advertising and Consumer Culture Reader (with Joseph Turow, 2009).

Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 424
• Erscheinungstermin: 19. Dezember 2024
• Englisch
• Abmessung: 254mm x 178mm x 23mm
• Gewicht: 793g
• ISBN-13: 9780367645120
• ISBN-10: 0367645122
• Artikelnr.: 72109260